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Launching Campaign for Full of Grace
Project type
Branding and Marketing Campaign Launch
Date
2023
Role
Art Director, Designer
Team
Amara Holland, Anna Bolden, Madeline Metz
Problem and solution
Starting the conversation and thinking about assisted living can get uncomfortable, especially when it comes to searching for homes. It's a very important decision and can be overwhelming.
We can fix it by subtly introducing the topic to the audience, providing more comfort by informing and guiding them.
Our mission was to create a compelling brand campaign for a senior housing consulting company Full of Grace. The primary goal was to launch a campaign, Plant Your Roots, that empowered seniors and their families, instilling a sense of control and strength in their lives. I served as the project lead and also contributed to the design aspects of this endeavor, collaborating with three other team members.
